At the UBC Sauder School of Business for two days this week, learning about some online marketing techniques. Some notes:
- Mark Hurst: Good Experience, a site about customer experience, use experience, etc.
- Pepper & Rogers Group 1-to-1 marketing — Customer strategies
- The Breakup — A satirical characterization of advertiser/consumer relationships
Some key indicators to look at when considering wheher your industry is being revolutionized by technology/the web etc:
- Political
- Economical
- Sociological
- Technological
- Legal
- Environmental
Should also consider competitors. Non-traditional competitors can come in and do a better job through technology (U of Phoenix? Is Google ito the education market yet?)